Cafe Corporate

Cafe Corporate offers a one stop shop for all your coffee requirements, including domestic, commercial requirements and even hospitality.  They sell automatic and manual coffee machines, freshly roasted coffee beans, cleaning products and even water filtration.  As WA’s premier supplier and service team for Jura, they have become Western Australia’s leading supplier of all things coffee.

Requirements:

An easy to navigate online store (e-commerce) with a clean and modern design and easy navigation.  The website had to be scalable and required an API for easy integration with other third party services.  Search engine marketing (both paid and organic) to drive increased sales.

Solution:

We built a new site on using the Magento E-Commerce CMS platform and a third party theme.  High quality imaging and copywriting was incorporated to increase engagement and conversions.  Full on-site SEO and improved Search Engine Marketing by the team at Sponsoredlinx.

Ongoing:

SEO, SEM, Social Media Marketing, Integration with cloud systems (accounting).

Results to date:

Cafe Corporate received an almost immediate increase in organic traffic due to the much improved website page and menu structure.  However the largest gains came in the way of increased user engagement, evident in very large increases in page views per visit, time on site and an unbelievable bounce rate of less than 1%.  Improvements continue with very large increases in organic traffic and improved SERP’s still ongoing.